The COVID-19 pandemic has dramatically disrupted our lives while driving our economy into a tailspin. Many businesses have seen their revenues shrink, straining their ability to continue operations. Some businesses have closed their doors--with uncertainty that they will ever open again.

Note: This blog was written by Jim Frost, a protégé of Don Rust. Jim is a retired GM operations executive who works as a change agent, executive coach, and leadership expert. We invited him to share his experience in transforming a failing company into a highly energized employee- and customer-centric company.